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Guh spelled backwards is HUG. It means to embrace.
With 「Hug your skin」 as the core of the brand, to listen carefully to the echoes of
your skin and to embrace the most original beauty of yourself.

Accompanied by a subtle fragrance gently caressing the skin,
it feels like being in the midst of a forest morning mist.
A soothing breath touches the face, experiencing a pure and pristine sensation.

At dawn, the whispers of the wind awaken all the senses.
The essence blends into the cellular lipids,
It acts as a soothing hue,
leaving the skin hydrated and comforting unsettled skin.

Experiencing the powerful surges of the deep sea,
tiny extracted elements spread over the texture of the skin.
The skin becomes supple and radiant,
blooming like morning dew on branches.