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Guh fully respects the privacy rights of all users. Please read the following Guh Shopping Site Privacy Policy carefully to understand the purposes, categories, scope, and methods of how Guh collects and uses your personal data, as well as the rights you are entitled to exercise.
Guh reserves the right to revise this Privacy Policy and Personal Data Collection Notice, as well as related matters, at any time. Revisions will be announced in an appropriate location on the Guh official store or by updating the content of this webpage, without separate individual notice. You may review the revised Privacy Policy and Personal Data Collection Notice, along with related explanations, at any time on the Guh website.
1. Purpose, Method, and Scope of Personal Data Collectio
(1.) The purposes of Guh’s collection of your personal data include customer and membership management, business and technical information, online shopping and other e-commerce services, marketing of Guh and its products, product delivery, statistical surveys and analysis, and information/database management.
(2.) You are not required to provide personal data when browsing Guh. However, depending on the nature of the service, the Guh website may collect user information such as: name, address, home phone number, mobile phone number, refund bank account details (including account number and holder name), ID number, passport number (for foreign nationals), date of birth, gender, age, nationality, types of products and services used, consumption patterns (including browsing cookie records), etc. You may choose whether to provide this information; however, failure to do so may result in Guh being unable to provide certain services or fulfill contractual obligations with you.
(3.) To protect your privacy and rights, when you pay by credit card, the payment system will directly connect to the acquiring bank’s online interface. The Guh website will not record any of the data you enter there, ensuring the confidentiality of your credit card information.
(4.) For faster and more convenient refunds, in the event of a refund request, Guh may ask you to provide the purchaser’s or recipient’s refund account details: bank name, account number, and account holder’s name. This information will be used solely for processing refunds.
(5.) In addition to the above categories, Guh may also use cookies to manage its e-commerce website and record your activity on the site, in order to provide services more tailored to your needs. A cookie allows the website server to recognize user data. Normally, when a webpage is loaded, the server cannot identify whether or when a user has previously visited. Therefore, when browsing, the server writes a small piece of information via the browser into the user’s hard drive. The next time the browser requests a webpage, it will send the cookie data back to the server, enabling the server to identify the user and analyze visit data. This allows the website to respond with tailored actions or information based on different reader preferences. Guh will write and read cookies in your browser under the following circumstances:
- To provide better and more personalized services, and to facilitate your participation in interactive activities, such as storing your preferred settings in specific areas or saving your password so that you do not need to re-enter it each time you visit the Guh website.
- To count the number of visitors and analyze browsing patterns in order to understand website usage, serving as a reference for improving Guh’s services. If you choose to reject all cookies, you may not be able to use certain personalized services or participate in some activities. You can adjust your browser settings to determine the level of cookie acceptance, including accepting all cookies, receiving notifications when cookies are set, or rejecting all cookies.
- In addition, Guh will retain relevant records automatically generated by the server when users browse or search online, including IP address, usage time, browser type, and data viewed or clicked. This information is used solely for aggregate analysis of website traffic and online behavior, to help improve the quality of Guh’s services. Guh and Gugu Co., Ltd. will analyze only the overall behavior of all users collectively and will not analyze individual users.
- Advertisers on Guh, or websites linked in cooperation with Guh, may collect users’ personal data. These advertisers or linked websites have their own privacy protection policies or measures, which do not apply to the Guh Privacy Policy and Personal Data Collection Notice. Guh assumes no legal responsibility in this regard.
Users may also provide personal data in Guh clubs, social networking sites, or similar platforms. Since such data is not collected by Guh, it does not fall within the scope of the Guh Privacy Policy and Personal Data Collection Notice, and Guh bears no legal responsibility for it. - Any communications or materials sent by users to Guh, other than personal data, including but not limited to opinions, customer feedback, preferences, suggestions, support, requests, and questions (hereinafter referred to as ‘Other Information’), shall not be considered personal data under these provisions. Such information will be treated as non-confidential and non-proprietary. By sending Other Information to the Guh website and upon its receipt, users are deemed to have agreed to grant Guh a free license to use such information for purposes such as research, analysis, and statistics.
2. Period, Territory, Recipients, and Methods of Use
(1.) Period of Use: Guh may use such personal data throughout its operational period, unless otherwise required by law.
(2.) Territory: Your personal data will be used within the regions where the Guh website and Gugu Co., Ltd., as well as its business partners (including but not limited to suppliers, couriers, logistics providers, and other supporting personnel or agents), operate and provide services.
(3.) Recipients and Methods of Use: The current operator of Guh is Gugu Co., Ltd., which is also the brand owner of Guh products. Therefore, your personal data may be jointly used by Guh and Gugu Co., Ltd. Guh will process and use personal data within the scope of the specified purposes of collection, through electronic, written, telephone, telecommunications, internet, and other appropriate means.
In addition to being used for Guh’s membership management and customer management functions such as retrieval and inquiries, your personal data will also be used in the following ways:
- Product Delivery: For the delivery or return of ordered goods and the dispatch of related items, Guh will provide your personal data to entrusted suppliers, logistics providers, couriers, or shipping companies in order to facilitate delivery services.
- Marketing Activities: Guh may use users’ addresses, emails, and phone numbers for the promotion of Guh website products or activities (including but not limited to the distribution of commercial materials such as newsletters, EDMs, and SMS messages), to notify you of service updates and promotional offers, to provide users with various electronic information related to services, or to contact users for surveys, activities, message boards, and other opinion-exchange or service-related matters.
- Member-Exclusive Services: To provide member area services, birthday gifts, reward points, discount voucher activities, shopping history, order information, e-invoices, credit card spending reward programs, returns, after-sales services, and other services necessary for membership benefits.
- Business and Market Analysis: Users’ browsing content or advertisements may be analyzed based on personal attributes such as gender, age, residence, interests, preferences, purchase records, and website browsing history, in order to analyze service usage, develop new services, and improve existing services.
- Online Activities and Surveys: Guh may use users’ names and ID numbers as the basis for lottery or prize draws, and may use users’ phone numbers, emails, and addresses to notify them of results and for analysis purposes. Without the user’s consent, the Guh website will not use this information for any other purpose. Except for reasonably necessary announcements of prize winners, the Guh website will never disclose any individual user’s information.
Guh and its brand operator, Gugu Co., Ltd., may use users’ personal data for statistical analysis of member activities and purchase services on the Guh website, online marketing activities, adjusting or publishing product information, customizing advertisements and webpage content you see, fulfilling your product and service requests, improving our services, contacting you, conducting research, and providing market analyses or business reports to internal and external clients that do not contain personal data.
In the event that Guh’s operational rights are transferred to the brand owner or another third party, Gugu Co., Ltd. will transfer your membership data and transaction records to the successor operating the Guh website, in order to ensure that you may continue using Guh’s services.
For other specific purposes separately consented to by users in writing, by email, fax, or by clicking buttons on the website, Guh may, upon obtaining user consent, publish Guh-related information on the user’s social media pages (such as Facebook or other social platforms). If users do not agree to such postings, please do not click the consent button, or later remove the information or refuse further postings through the membership settings of the respective social media service.
3. Exercise of User Rights
A brief explanation of the rights you may exercise under Article 3 of the Personal Data Protection Act, and the principles by which the Guh website will handle them, are as follows:
(1.) After registering as a member on the Guh website, you may use your account and password to review the status of your personal data provided.
(2.) If you require a copy of such personal data, you may submit a request to the Guh website via email.
(3.) You may update or amend the personal data previously entered at any time using your account and password. When necessary, the Guh website may request appropriate verification.
(4.) You may apply to stop the collection, processing, or use of, or to delete, your personal data by emailing the customer service mailbox or calling the customer service center. However, once such procedures are completed, the services provided by the Guh website will be suspended or terminated, and Guh will handle related matters within the scope permitted by law.
(5.) If you are unwilling to provide the personal data required for certain services or transactions, or if you disagree with Guh’s collection, processing, use, or international transfer of personal data in accordance with the law, this Privacy Policy, and related notices, the Guh website will fully respect your decision. However, depending on the nature or conditions of the service, you may be unable to use related services, exercise rights and obligations, or complete transactions (e.g., if you refuse to provide your date of birth, you cannot register as a member or receive birthday rewards). Guh reserves the right to determine whether to provide such services or complete such transactions.
4. Disclosure of Personal Data
The personal data collected by the Guh website may, as required for business purposes, be provided to Gugu Co., Ltd., the brand owner of products sold on the Guh website, as well as outsourced partners (including but not limited to suppliers, logistics providers, couriers, payment processors, or vendors of promotional or display items, and other supporting personnel or agents), to be used within the scope of the purposes announced.
The Guh website will never arbitrarily sell, exchange, or rent your personal data to other organizations or individuals, and such data will be used only internally for processing and utilization. However, the following circumstances are exceptions to this principle, and Guh is not required to notify users in advance:
(1.) When sharing your data with others or companies is necessary to provide the products or services you requested.
(2.) When required by law, or upon lawful request from judicial authorities or other competent agencies.
(3.) When necessary to safeguard national security, promote public interest, or prevent significant harm to the rights of others.
(4.) When necessary to protect the life, body, freedom, or property of users and to serve the interests of the data subject.
(5.) When written consent or authorization has been obtained from the user.
(6.) When disclosure is made in good faith belief that it is legally required.
(7.) In the event of a change in the operator of the Guh website, membership data and transaction records may be transferred to the successor to ensure continued service for users.
(8.) When used for administrative purposes to maintain and improve website services.
(9.) To protect user privacy, the Guh website cannot provide individual account information of other users. If legal access to such information is required, a formal criminal complaint must first be filed with law enforcement authorities. Guh will fully cooperate with law enforcement and judicial agencies by providing all necessary data for investigations.
(10.) When sharing your personal data with third parties is necessary to provide other services or benefits, Guh will provide sufficient explanation and notification during such activities, and you may freely choose whether to accept those services or benefits.
5. Transfer of Guh Website Membership Data and Transaction Records
You understand and agree that the Guh website is currently operated by Gugu Co., Ltd. In the future, if the operational rights of the Guh website are transferred to the brand owner or another third party, Gugu Co., Ltd. may transfer your membership data and transaction records to the successor operator of the Guh website to ensure your continued use of its services. You also agree that such transfer of membership data and transaction records falls within the original specified purposes for which your personal data was provided, and therefore no additional written consent from you will be required.
6. Data Storage and Retention Methods
Your personal data is securely stored in the Guh website’s database system. All access and use of the data must comply with Guh’s data authorization management regulations. Individuals outside the authorized scope cannot access the data through the authorization control system.
7. Personal Data Security
The Guh website will maintain the security of personal data using reasonable technologies and procedures in accordance with industry standards.
8. Self-Protection Measures
Please keep your password and any personal data secure, and do not provide such information—especially your password—to anyone. Before leaving your computer or finishing your use of the Guh website’s services, be sure to log out of your account. If you are sharing a computer with others or using a public computer, remember to close the browser window to prevent others from accessing your personal data or emails.
9. Privacy Policy Inquiries
若對 Guh 網站的隱私權政策暨個資蒐集通知有任何問題，請利用客服信箱 se*****@*****om.tw 反應，我們將儘速回覆。